WWDC 2025:蘋果的AI獲勝無法掩蓋Siri的更深層次危機

蘋果公司正在執行其人工智能策略的樞紐，經過一年的公共挫折和內部動盪，以在今年秋天提供一套實用，深入整合的AI工具。在WWDC 2025主題演講中，該公司揭幕了“ Apple Intelligence”功能，這些功能側重於有形的用戶福利，包括實時語言翻譯，屏幕視覺分析以及Apple Apple Watch的新型AI驅動的鍛煉夥伴。

這種專注於公用事業的重點是明確的戰略性轉變。 Apple不是對Siri的單一大修，而是將智能嵌入其新的操作系統（OIS 26，iPados 26和Macos Tahoe）中，它們還具有更新的“液體玻璃”設計語言。該公告在

至關重要的是，蘋果也正在開放其生態系統，使開發人員首次直接訪問其在設備AI模型中。這種兩管齊的方法-使用有用的工具武裝用戶，同時賦予開發人員來構建下一波智能應用程序的能力-蘋果對其在AI競賽中的位置問題的確定答案，押註一種較慢，更集成的方法最終將贏得用戶。

從過去的

雖然最初的猜測指出了2026年的重新修訂的Siri發行，但蘋果正式推遲了其AI-Enhanced Siri功能的發射。

據報導，將現代AI嫁接到Siri的老化基金會上的努力被描述為“沉船” by insiders, a sentiment that led to a complete strategic rethink.

The internal fallout reportedly included a leadership shuffle that saw AI chief John吉安南德里亞（Giannandrea）從西里（Siri）部門撤離，馬克·古爾曼（Mark Gurman）的報告聲稱他“鬆了一口氣，西里現在是別人的問題”。這種壓力是由冷淡的市場反應加劇了。 Apple’s stock dropped immediately following the keynote as some investors reacted with disappointment, signaling that the announcements may not have been the decisive blow against competitors they had hoped for.

The Privacy-First Gambit

Central to Apple’s entire AI pitch is its unwavering commitment to on-device processing as a cornerstone of user privacy.對於更複雜的任務，該公司正在擴展其“私人云計算”系統，該系統在2024年會議之後首次詳細介紹。在其安全研究博客上的一篇文章中，蘋果去年10月解釋說，該系統為旨在“無狀態” ，，，在蘋果上從未在apple

Expanding the Ecosystem with New Tools

Beyond user features, Apple’s most significant long-term move may be empowering its developers.在WWDC 2025上，該公司宣布了幾個Foundation Models framework, which allows developers to integrate Apple’s on-device AI into their apps with as little as three lines of code, providing powerful,

Automattic的第一天負責人Paul Mayne讚揚了新工具，解釋框架可以“將智能和隱私以深切尊重我們的用戶的方式融合在一起”，這使他們能夠“將智能和隱私融合在一起”。雖然新功能是實用的，但蘋果仍在某些領域繼續追趕，缺少競爭對手提供的影像形成和實時視頻翻譯。 By giving developers the keys to its on-device models, Apple is betting its vast ecosystem can innovate faster and create a stickier, more intelligent user experience.

As software chief Craig Federighi put it, “We’re also taking the huge step of giving developers direct access to the on-device foundation model powering Apple Intelligence, allowing them to tap into intelligence that is powerful, fast, built with privacy, and available even when users are

最終，蘋果的WWDC 2025公告代表了一種多方面的策略，旨在重新獲得AI時代的地位。 By sidestepping a single, high-stakes Siri launch in favor of a broad rollout of practical features, the company is playing to its strengths: deep hardware-software integration, a massive developer base, and a brand built on privacy.

While it may not be the flashiest AI in the race, Apple is betting that being the most seamlessly integrated and trustworthy will be the key to its long-term success.